Volkswagen has released a new Golf campaign, via DDB Sydney, that takes us back to our child hood dreams of what we imagined the future might look like.
The new Australian campaign centres around the global Volkswagen framework ‘We make the future real’, celebrating the brand’s innovative and industry-leading technology. Alt handled all of the visual effects and post production on the spot
The TVC goes hand in hand with a virtual reality (VR) 360 degree film that will be featured on social media platforms and in selected dealerships. VR has only been integrated with TV in this way on a few occasions in Australia, complementing the campaign by allowing the user to step inside the creative. Alt’s VR division – Alt.R&D – created the VR spot from start to finish, including filming the live action plates and the design and creation of a fully CG world outside of the Golf’s interior.