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Victorian Police

Suicide Prevention - Deep Fake

‘Beyond The Call’, a new Victoria Police campaign, created by McCann Melbourne, with assistance from Exit Films and T&DA, has brought a past police officer back to deliver a critical message to officers about mental health and suicide warning signs. The campaign is part of a long term partnership and behaviour change program around mental health and suicide awareness.

Late Senior Constable Laurie Fox, husband and father of two took his own life on New Year’s Eve 2012, aged 32.

With the support of his former wife, Belinda Bozykowski and the Victoria Police Mental Health Program office, McCann Melbourne and production group Exit used deepfake technology to create a harrowingly real message from Senior Constable Fox, urging officers in Victoria to seek help and support without fear of consequence.

McCann Melbourne and Exit undertook a complex process involving extensive casting for the live action shoot and using original photos, videos and archival source material from Senior Constable Fox’s life.

This important work won GOLD for Film & Entertainment – Film Advertising and BRONZE for Visual Effects at the 2021 AWARD Awards.


Exit Films
Victorian Police
McCann Melbourne