Uniqlo showcases its seamless down coats for men and women in a new ad, titled “Winter Is Waiting”.
The spot, set in an empty city on a snowy winter day, where everyone prefers to stay in, features a woman taking her Uniqlo seamless down coat and getting outside. As she slowly walks down the sidewalk, looking at the windows, she meets a man who throws a snowball at her to get her attention. Soon, the two begin skating on the ice-covered streets and the line “Winter Is Waiting” flashes across the screen.
The spot was actually shot in a sunny European city in Autumn, with Alt’s artists deployed to bring their digital environment skills to the project to create the wintery ice covered streets seen in the final spot.