In its latest campaign via Saatchi & Saatchi Australia, to launch the LandCruiser 300, Toyota drives home how the LC300 doesn’t just take you anywhere in Australia, it also gets you home with comfort and ease.
The integrated campaign celebrates both the legendary LandCruiser and the legion of drivers who traverse all parts of Australia in their trusty 4WD. The ‘This LandCruiser drives us home’ campaign platform is brought to life via an anthem that embodies the many stories, experiences and adventures that take place throughout Australia.