Toyota New Zealand launched the Toyota Drive Happy Project via Saatchi & Saatchi New Zealand, which is set to transform the way New Zealanders buy and own a new car.
Saatchi & Saatchi New Zealand has created a campaign to bring the Toyota Drive Happy Project to life, personifying the five key new car buying “bothers” Toyota is looking to change.
Alt were engaged from the outset, designing the animated characters for the project. Our VFX artists then brought them to life using sophisticated modelling, fur grooms and and compositing.