TABtouch’s ‘The Reach’ brand campaign launched with AFL spots to coincide with the start of the footy season in early March, followed by a second tranche of creative featuring racing spots on 29th March in time for autumn racing carnivals.

The creative strategy centres on the premise that if you’ve got the touch, you’ve got a feel for what happens on the field – and if you’ve got the touch, you can make things happen on the TABtouch app.

The campaign brings ‘The Touch’ concept to life through an ever-extending set of hands. The hands embody the focused and driven TABtouch punter who constantly seeks out the best betting insights and statistics – with their thirst for knowledge perfectly quenched on the TABtouch app.

In the launch AFL hero spot, we follow the incredibly elongated hand snaking through behind the scenes areas of a football stadium. Reaching the playing field, the hand feels the damp grass – ‘arming’ it and the footy fans it encounters with the insight the weather is turning – and will suit the team that is good in the wet.