Australia’s much loved ultra-low carb beer Pure Blonde has partnered with The Monkeys, part of Accenture Song, to relaunch the iconic brand. By re-establishing the original ‘A Place Purer Than Yours’ platform, Pure Blonde is returning to its lush, forested roots: by imagining a world uncorrupted by modern life.

The film, directed by Freddy Mandy through FINCH, features a trespasser in the world of Pure Blonde, who is confronted by locals who will go to any lengths to protect the purity of the beer