The new all-electric Porsche Macan has landed in Sydney Harbour, as part of its’ latest local campaign, in a campaign that went viral, thanks to T&DA and Alt.vfx.
On 10th September, the brand shared impressive footage featuring its new all-electric Macan seemingly being delivered by a helium balloon into one of Sydney’s most iconic harbour side locations. The video quickly became a viral hit, leaving viewers questioning whether the mesmerising footage was AI, CGI or perhaps even reality.
The Artistry behind the illusion
The stunt, which has captivated the imaginations of automotive enthusiasts and tech aficionados alike, features the new Porsche Macan. Brought to life by renowned Australian creatives Alt.vfx with state-of-the-art visual effects, the digital version of the new Macan embodies the brand’s signature aesthetic.