Rather than focusing on the classic category scenarios of the ‘muddy family dog’ or ‘leftover dinner scraps’, ‘You Don’t Know Where That’s Been’ highlights Pine O Cleen’s disinfection power by focusing on the germs that we don’t think about. The campaign aims to highlight that all those seemingly ‘innocent’ items we bring into our houses might not be so innocent after all.
Not often we get to animate germs or rotten food stuck between the teeth of a drunken rocker, but this was one!