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PEPSI Strong

Momotaro Episode 4

Award-winning digital studio Alt.vfx have helped create the new stunning Pepsi Strong Momotaro advert, the latest star-studded installment of the most awarded commercial series in Japanese history.

In a collaboration with YOMIKO/TUGBOAT and production company Tohokushinsha Film Corporation, the latest film features Hollywood star Jude Law, and brings the folklore tale of Momotaro (Peach Boy) to life like never before.

Directed by acclaimed director Kouichi Iguchi with Masakatsu Kasai on board as Executive Producer, the latest chapter is part origin story of the Oni – the iconic lava monster seen in previous episodes and designed by the creature team at Altvfx.

Alt’s Executive Producer Takeshi Takada has overseen the series from the beginning.

EP Takada commented: “The Alt team have worked on this campaign for over two years, and we have been very proud to be part of the team that brought Momotaro to the small screen. We have tried to bring feature film quality FX and character design to the series and each episode has gotten bigger and more challenging. As one of Japan’s most famous fables the pressure was certainly there to make it special and authentic for the die hard Momotaro fans.”

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Kouichi Iguchi
Tohokushinsha Film Corporation
Pepsi Co.


Kouichi Iguchi
Production Company
Tohokushinsha Film Corporation
Executive Producer
Masakatsu Kasai
Visual Effects and Creature Design
Alt.vfx Executive Producer
Takeshi Takada
Alt.vfx VFX Supervisor
Jesse Bradstreet
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