McDonald’s Australia has a new chicken burger so good it’s going straight to the permanent menu. And that’s no small feat, as it takes pride of place up there with iconic names like the Big Mac, Cheeseburger, and Quarter Pounder. And since Macca’s is so sure the McCrispy will be its Next Big Thing, in the launch campaign from DDB Sydney in partnership with OMD, the juicy burger is schooled on what it takes and how it feels, to make it to icon status by Aussie music superstar, the Kid LAROI.
The Alt Group jumped on the McCrispy wagon by producing various VFX shots in the commercial.
Utilising artist skills across our brands, we added multiple elements including CG plane & billboards, a frenzied social media sequence, various matte paintings and background replacements, as well as designing and animating a full 2D animation segment. We topped it all off with a final grade & online.