Lexus Australia introduced its first ever All Electric Lexus RZ450e with the launch of ‘The reason is ready’, a new integrated campaign by Publicis Team One.
The campaign film follows the journey of a hero character as he makes decisions on where and when to turn in his pursuit of a spectacular electrical storm and the perfect photo opportunity. We track him while he experiences the luxury and driving performance of the all new Lexus RZ.
VFX and Post Production by Alt.vfx.