Alt.vfx collaborated with Leo Burnett and Exit films to help create this Johnnie Walker campaign for Diageo. The campaign aimed to focus on rich flavours Johnnie Walker offers consumers to experience.
“Where Flavour is King.” was directed by Exits’ Mark Molloy and shot entirely in Prague in the Czech Republic. Alt.vfx was called upon to help concept and create the mansions three elaborate main rooms in intricate detail. Built entirely as 3D environments the rooms were constructed from over 300 individual CG models.