John West, in partnership with Clemenger BBDO, have launched a new brand campaign to run across Australia and New Zealand, featuring the brand’s iconic assets of the John West fisherman and bears.
With a long history of creating distinctive and much‑loved advertising, the creative team set out to reintroduce the brand’s key assets in a way that honours its celebrated past.
The campaign is centred on the lengths John West will go to in ensuring only the best fish is selected. It delivers the message of quality and taste in a humorous and memorable way, resonating with a new generation of consumers.