Income Insurance has created a proposition around flexibility for its investment suite of products, brought alive through a unique metaphorical campaign around a cat’s flexibility by BBH Singapore and Publicis Chemistry. These Investment Linked Plans (ILPs) maximise the ability for customers to achieve their investment potential with flexibility.
In contrast to product-led spots, the campaign film draws parallels on the flexibility of Income Insurance’s investment-linked products with the agility of cats. The campaign, by BBH Singapore, follows a fluffy feline as it navigates the intricate pathways of interconnected pipes with confidence, just as Invest Flex and AstraLink allows consumers to maximise their investment potential with flexibility.