PepsiCo sports drink Gatorade is launching a major international campaign, “Make them sweat”, built around its status as the official sports drink of Uefa.
It stars male and female players including five-time Ballon d’Or winner Lionel Messi and Manchester City Brazilian striker Gabriel Jesus.
A 90-second spot, called “Sweat chain”, created by TBWA\Chiat\Day (and with VFX and post production by the artists at Alt), features a series of scenes and images illustrating the extent to which fierce competition makes footballers (and their coaches) sweat.