Play The Spot

Campaign Brief AR cover

Nov/Dec 2017 Special Issue

The bumper perfect bound Summer issue of Campaign Brief – which features the annual TVC Production + Content Report – is out NOW.

The front and back cover of the magazine has a fun Augmented Reality (AR) animation embedded into it, thanks to the creative geniuses over at Alt.vfx.

The image utilizes the Gingerbread Man from the latest David Jones campaign that Alt completed with TBWA/Sydney and The Sweet Shop.

To view the front and back covers in all of their colourful glory, download the dedicated Alt.vfx AR app at the Apple App Store and Google Play Store.

Once you have loaded the app onto your device, simply open the app and point your phone at the front and back covers to see the designs come alive!

“Our Alt.R&D team created this app in-house as a fun way of celebrating the end of a busy year for the advertising industry,” said Tyrone Estephan, Executive Producer at Alt. “What better way to do that than make the covers of our industry bible, Campaign Brief, come alive like never before!”

To download the app on your Apple device, click here:

To download the app on your Android device, click here:

If you can’t get hold of a copy of the magazine, click these links to print out the front and back covers and see the animations come alive!



Mark Millar/Tyrone Estephan/Raymond Leung
Campaign Brief