Play the Spot

Bundaberg Rum

Men Like Us Like Boats

Alt teamed up with Ulf Johanssen ( Smith and Jones) and Leo Burnett, Sydney to help create this campaign for Bundaberg Rum. Bundaberg Rum is the rum that’s always dared to be different. It’s the spirit of the spirited. And we like it like that. Welcome to Bundaberg.

Bundaberg Rum wanted to refresh its image to reflect a new audience: men who enjoy spirited living and aren’t afraid to explore the world. Men like these might just work together and build a boat to sail to a far away land – or, if that doesn’t work out, they would be equally happy sharing a laugh and some rum down at the pub. Because men like us like rum. Bundaberg Rum.

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Ulf Johanssen
Smith & Jones
Bundaberg Rum
Leo Brunett, Sydney