In 12 months, Captain Risky became notorious for his ill-advised stunts as a larger- than-life character who can’t work out why Budget Direct won’t insure him.
But in this spot ‘Jumping The Double Helix Divide’, which launched in 2016, Captain Risky finally appeared to pull off the biggest feat of his career in front of a roaring crowd.
Alt created a CG crowd to roar Risky on, as well as handling the CG car which took on the fearsome ramp, adding smoke, fireworks and other effects to create the finished spot.
The spot was so popular that it spawned a 360 VR experience, also created by the artists at Alt.