Apple has launched its latest film for the “Relax, it’s iPhone” campaign in Australia via TBWA\Media Arts Lab Sydney, which puts iPhone 15 to the ultimate test featuring the country’s most infamous bird: the magpie.
“Swoop” showcases the durability of the device’s Ceramic Shield through a uniquely-Australian tale of an office worker attempting to escape an oncoming magpie.
The iPhone 15 lineup is built to withstand swooping season and beyond, combining aerospace grade aluminium, and the industry-leading Ceramic Shield front that’s tougher than any smartphone glass.