Play The Spot

Aldi

Bananas

ALDI and BMF have tackled the misconception that ALDI’s fresh produce is largely imported in their latest Good Different campaign.

Directed by Revolver/Will O’Rourke’s Andreas Nilsson, crafted by Alt.vfx and scored by Turning Studios, the spot captures one of Australia’s lesser-known natural phenomena.

Says David Fraser and Dantie van der Merwe, creative directors, BMF: “The food provenance category is full of earnest farmers and bountiful fields. This created a great opportunity to stand out, and ALDI was bold enough to take it.”

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DIRECTOR
Andreas Nilsson
PRODUCTION Co.
Revolver/Will O'Rourke
CLIENT
Aldi Australia
AGENCY
BMF Sydney