Alt.vfx has today launched its latest creative offering, T&DA – a spinoff entity that combines its R&D and design divisions to focus on end to end creative solutions.
Over the past several years, the Alt group has grown from VFX and post-production to encompass more experimental and creative technologies through the company’s Alt.R&D arm. Across many varied projects and having gained valuable practical experience in these areas in recent years, the company has taken the next step by creating the new standalone brand, bringing in design expertise with the addition of some key hires.
Says Colin Renshaw, CEO, Alt: “We started Alt.R&D to bring a sharper focus to emerging technologies, and we have watched it grow into something much more. We road-tested the technologies, the creative approach, and worked out where these kinds of experiences and skills could bring outcomes for our clients. When Piotr Stopniak joined us last year, we found that his design experience and expertise gave the department a new edge, something that directly led to the formation of T&DA.”
Piotr Stopniak – formerly of acclaimed design studio Toby & Pete – has been named as creative director of design for T&DA. With a body of work that includes stage design for Grammy-nominated artist Flume and large-scale light installations for the likes of Lexus and Semi-Permanent, Stopniak hopes to continue his love of lasers in his new role. Alongside Stopniak, Raymond Leung – formerly of The Mill NY – is now T&DA’s creative director of technology, bringing a vast experience across design and emergent creative technologies to the table.
Through a partnership with Facebook, T&DA has created experiences for the likes of Cadbury, NRMA and Netflix, working with leading agencies such as Ogilvy, The Monkeys and We Are Social. The company has also created a unique interactive museum installation for the Road to Zero exhibition at the Melbourne Museum, one that utilises real-time technologies to offer a valuable learning experience for visitors. Elsewhere, T&DA has also worked directly with brand marketers, collaborating with the team at Falken Tyres to devise, design and produce a standalone AR application that rolled out to over 500 dealerships nationwide.
Says Renshaw: “We are technologists and designers that are here to assist creatives find the right approach and solutions for their everyday problems. We are already working with agencies, brands, record companies and Government departments in Australia and internationally through our offices in Los Angeles and Tokyo. Being part of the wider Alt group also means that we have a breadth of talent and specialisms available to us, allowing us to tap into the resources of one of the world’s top VFX companies whenever a project requires it.”
Executive producer Tyrone Estephan will continue to work across both Alt.vfx and T&DA projects and is joined by head of business development, Mark Millar.
To view the company’s website, click HERE.