Alt helps create the Thrill of the Next for Toyota

22 January, 2017

To launch the all new Toyota C-HR and signal a new direction for Toyota, BWM Dentsu, Sydney, has created ‘Thrill of the Next’, an integrated campaign aimed at cosmopolitan Aussies with a never-ending thirst for the next big thing.

The campaign’s hero commercial – by Exit Films’ LA-based director, Ben Tricklebank – unapologetically shows off the C-HR’s slick design, technology and performance as the car seamlessly moves a young couple from one experience to another.

The high-octane film was made possible thanks to a combination of innovative, live-action camera work and visual effects by Alt.vfx.

Check out the awesome breakdown clip, which showcases how this spot came together.