From aliens and adventure to wild west outlaws, Toyota brought the adventure to this year’s Big Game to spotlight the all-new 2020 Toyota Highlander, with the help of VFX by Alt.
In the spot, titled “Heroes”, actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters in familiar movie moments.
The spot was created by Toyota’s agency of record, Saatchi & Saatchi, with production company Ruffian.
Alt helped craft the excitement in almost every scene, adding additional army vehicles, environment work, and a marauding alien into the mix in a seamless and stunning addition to this year’s slate of big game commercials. The spot, which appeared in the first ad break of the fourth quarter, features the Highlander Platinum grade. In what is billed as the biggest ad platform in the world, the spot was seen by well over 100+ million viewers who tuned in to watch the Kansas City Chiefs beat the San Francisco 49ers to be crowned 2020 Super Bowl champions.