To launch the all new Toyota C-HR and signal a new direction for Toyota, BWM Dentsu, Sydney, has created ‘Thrill of the Next’, an integrated campaign aimed at cosmopolitan Aussies with a never-ending thirst for the next big thing.
The campaign’s hero commercial – by Exit Films’ LA-based director, Ben Tricklebank – unapologetically shows off the C-HR’s slick design, technology and performance as the car seamlessly moves a young couple from one experience to another.
The high-octane film was made possible thanks to a combination of innovative, live-action camera work and visual effects by Alt.vfx.
Shoot constraints meant that we couldn’t use motion control on set, but we prevized shots beforehand and executed them with a high degree of accuracy. We invented a system whereby we were able to create camera moves in 3D, then use a LED light rig to provide a guide for the camera crew of timings and position of the physical camera. These plates were then tracked, and the talent was then married into our 3D car. The car’s motion was simulated using a number of physical parameters to follow a choreographed path. We then sculpted interiors, environments and digi-doubles, blending all of the elements to create one, seamless shot. We then layered lighting and other elements to create the final look, one that is a breath-taking ride!
Watch the breakdown below for some insight into how it all came together.