Play the Spot

Toyota C-HR

Thrill of the Next

To launch the all new Toyota C-HR and signal a new direction for Toyota, BWM Dentsu, Sydney, has created ‘Thrill of the Next’, an integrated campaign aimed at cosmopolitan Aussies with a never-ending thirst for the next big thing.

The campaign’s hero commercial – by Exit Films’ LA-based director, Ben Tricklebank – unapologetically shows off the C-HR’s slick design, technology and performance as the car seamlessly moves a young couple from one experience to another.

The high-octane film was made possible thanks to a combination of innovative, live-action camera work and visual effects by Alt.vfx.

Watch the breakdown below for some insight into how it all came together.

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DIRECTOR
Ben Tricklebank
PRODUCTION Co.
Exit Films
CLIENT
Toyota
AGENCY
BWM Dentsu
Watch the Breakdown