Alt.vfx was called on to create a full CG Arctic environment and CG polar bears for this Nissin Cupnoodle campaign. The polar bears were modelled, rigged and muscled in Maya and their fur was developed using XSI strands. Alt completed the 30 sec campaigning about 4 weeks from start to finish.
The story is of new ‘recruits” going to their first job interview with the industry bosses (the bears). They overcome their fear and pitch themselves hard. The best line is the final one from the lead interviewee. She says “If you eat me me, you will like my taste and it will get better the longer you chew.” – Um…yeah???? Awesome stuff.