Play the Spot

Lexus RX

Wingsuit

The wingsuit pilot jumps 12,000 feet for the idea that Lexus is the car, “For those who dare to step forward.”

The Lexus RX is a family car, an SUV with the option of hybrid efficiency. It’s not easy to make a family car launch exciting.

But when you’ve given your brand the tagline, “For those who dare to step forward,” you don’t have to do easy.

So M&C organised for one of the world’s top wingsuit pilots, Jeb Corliss to take delivery of the first Lexus RX in Australia in dare to step forward style. He jumped from a Caribou plane at 12,000 feet above sea level, flying via wingsuit and landed on the flat-bed trailer carrying the Lexus RX (for some reason) through the outback.

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DIRECTOR
Jonathan Nyquist
PRODUCTION Co.
Rapid Films
CLIENT
Lexus
AGENCY
M&C Saatchi