From the stables of 72andSunny, Sydney, this new ad for Kosciuszko Pale Ale was directed by artist, Stefan Hunt.
Graphic artists and animators from Alt and New Holland Creative collaborated to bring this unique aesthetic to life.
Malcolm Eadie, director of craft at Lion (the company behind the pale ale) said: “We are absolutely thrilled with this new creative for Kosci from 72andSunny. It truly encapsulates what the brand is all about and it is fantastic to kick off its first ever marketing campaign.”