Holden unveiled its latest campaign, ‘Holden Colorado, Not To Be Outdone'”, to promote the hard-to-beat capabilities of its Colorado range.
Created by The Monkeys, part of Accenture Interactive, the integrated campaign puts the Holden Colorado through its paces, proving the truck is not to be outdone.
Directed by Hamish Rothwell of Goodoil Films, the brand film features a man and his Colorado take on a mountain goat in an epic race to the top of a mountain. In this battle of man versus beast, the driver and his vehicle challenge deep rivers, large boulders and steep-mountain climbs to outdo his goat nemesis.
Alt handled all of the post production on the spot, with the edit coming from our friends at ARC EDIT.