Christmas at David Jones officially launched today with the release of its integrated marketing campaign created by TBWA Sydney, Maud, Imagineer London, and the unveiling of the department store’s highly anticipated Christmas windows.
The star of the multi-channel campaign, entitled ‘Now It Feels Like Christmas’, is an expat Gingerbread Man, who, like thousands of Australians abroad, yearns for home, his family, and a warmer climate at this time of the year. His story is told in a 90-second film which is central to the campaign, following him as he embarks on an epic, heart-warming journey home, visiting landmark shopping destinations around the world on his journey.
Carefully selecting gifts for his loved ones at each stop, the Gingerbread Man narrowly avoids peril on a number of occasions before safely returning to his family in the iconic windows of David Jones.
Shot on location across Europe by the Sweet Shop’s Mark Albiston with Alt.vfx’s Colin Renshaw supervising the visual effects, the computer generated character was brought to life by the Alt.vfx team in Sydney and Brisbane.