Play The Spot

Darrell Lea

Freedom

Aussie favourite Darrell Lea is announcing that its entire range is now 100% palm oil free with a bold new phase in its “Darrell Lea Makes It Better” campaign from independent agency Akkomplice.

The campaign kicks off with a TVC, featuring an orangutan partying to the beat of George Michael’s Freedom! 90 to encourage viewers to consider how the choices they make at the checkout can quite literally change the world.

The Melbourne based agency engaged the talents of director Mitch Kennedy and Australian visual effects specialists Alt.vfx to bring the partying orangutan to life for the campaign.

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DIRECTOR
Mitch Kennedy
PRODUCTION Co.
The Producers
CLIENT
Darrell Lea
AGENCY
Akkomplice
Watch the VFX Breakdown