With help from Alt.vfx, M&C Saatchi, Sydney launched this brand campaign for the Commonwealth Bank, titled ‘When we believe, we can’.
The idea: When we were young, anything was possible. We were filled with self-belief. We were filled with the spirit of Can. We can still be anything we want to be. All we have to do is to is realise that spirit is still within us. Because when we were young we believed we could. And it’s never too late to believe we can.