This year, Chipotle launched its first-ever Super Bowl commercial during the second quarter of the game. The ad is titled “Can a Burrito Change the World?”.

Directed by Mark Molloy for Smuggler and agency Venables Bell & Partners, the commercial follows a young boy who asks the titular question, while showing the audience the potential impact that Chipotle standards could have on reducing carbon emissions, preserving water resources, and supporting local farmers.