ALDI Australia launched its new brand positioning with a campaign via BMF that celebrates its differences.
The new company positioning, Good Different, encapsulates ALDI’s business model and will ensure the brand continues to distinguish itself from competitors as it expands in Australia.
The ‘Trolley’ dance advert had VFX, grade and online by Alt. It was part of the launch campaign that included spots such as ‘We Only Pick The Best‘ and the Aussie hero, Dave.