ALDI and BMF have tackled the misconception that ALDI’s fresh produce is largely imported in their latest Good Different campaign.
Directed by Revolver/Will O’Rourke’s Andreas Nilsson, crafted by Alt.vfx and scored by Turning Studios, the spot captures one of Australia’s lesser-known natural phenomena.
Says David Fraser and Dantie van der Merwe, creative directors, BMF: “The food provenance category is full of earnest farmers and bountiful fields. This created a great opportunity to stand out, and ALDI was bold enough to take it.”