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Uniqlo

Winter is Waiting

Uniqlo showcases its seamless down coats for men and women in a new ad, titled “Winter Is Waiting”.

The spot, set in an empty city on a snowy winter day, where everyone prefers to stay in, features a woman taking her Uniqlo seamless down coat and getting outside. As she slowly walks down the sidewalk, looking at the windows, she meets a man who throws a snowball at her to get her attention. Soon, the two begin skating on the ice-covered streets and the line “Winter Is Waiting” flashes across the screen.

The spot was actually shot in a sunny European city in Autumn, with Alt’s artists deployed to bring their digital environment skills to the project to create the wintery ice covered streets seen in the final spot.

TAG:

DIRECTOR
Matt Baron
PRODUCTION Co.
All Day Everyday
CLIENT
Uniqlo
AGENCY
TBWA/Chiat/Day/LA
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